For Health Care Organizations

The Hard Facts

• Medical staff offices often have difficulty in driving and enforcing appropriate provider behaviors
  
• Nurse-on-nurse abuse is pervasive in many organizations; 20% of RN's leave the profession withing 3 years to escape hostility from co-workers. Sixty-percent of RNs leave their first position within 6 months due to conflict with other nurses
  
• 70 – 80% of medical malpractice claims can be attributed to failures in communication or interpersonal skills by medical staff personnel- including nurses
  
• As of June 2006, 3835 events have been reported to JCAHO, of which 73% resulted in patient death and 10% loss in function.
  
• The primary driver in over 65% of cases of sentinel events is communication failures
  
  

Benefits to Organizations

• Organizations can adopt Civility Mutual's Six Principles of Civility as the guide for Standards of Behavior and use the training to shift culture
  
• As communication between physicians and nurses becomes more effective, the entire culture of the organization becomes more positive
  
• Positive PR through alignment with Civility Mutual and patient centered health care
  
• Overall lower costs for malpractice insurance (especially for captives)
  
• Fewer medical errors and patient safety violations
  
• Reduced number claims
  
• No collection of physician data required as all data will be provided by Civility Mutual
  

New Strategy with Civility Mutual
Shifting organizational culture by enabling more effective communication and tracking of organizational results using Civility Mutual.

• As communication between your organization's personnel and your patients is improved, the quality and accuracy of care will improve, helping you meet JCAHO standards and position for CMS's pay for performance initiative
  
• With improved quality of care, patient satisfaction will increase and communications-based medical lawsuits will be reduced, which lowers organizational liability. This is especially important for organizations insured by Captives.
  
• Civility Mutual provides services that can help your organization meet JCAHO requirements!
  
  

What We Provide

• Online, 24/7 education on Patient-Centered Care available for physicians, residents, medical students and nurses
  
• Educational materials and best practices provided in such topics as:
  
  • Effective Communications
    
  • Eliciting Trust
    
  • Cultural Knowledge and Sensitivity
    
  • Saying “I’m Sorry”
    
• Physician practices may receive and promote themselves as a Certified Patient Centered Provider of health care on an annual basis
  
• Clinical eForms- a low cost way for your organization to meet some of the standards of care being required by JCAHO and CMs
  
• Patients and families may choose providers and health care organizations based on Certified Patient Centered Provider of health care status
  
• Online, 24/7 education for patients and families on effective communication with physicians and nurses
  
  

How We Can Partner With You
Civility Mutual can provide services to your physicians through the Medical Staff Office and your Nurses through the Department of Nursing through discounts to the entire group. We can certify your organization as a Certified Patient Centered Organization if 80% of your medical staff becomes Certified Patient Centered Providers by meeting our certification criteria.

Purchase an Organizational License
Your organization can purchase an organizational license that will enable your medical staff and nurses- even your residents, medical and nursing students- at a fraction of the cost of individual memberships. They can access Civility Mutual's tools 24/7/365. They the education, you get the benefits!
Contact us for pricing by emailing: licensing at actcivil.com

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